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Which item is addressed by the International Code on marketing of breastmilk substitutes?

Understanding the International Code on Marketing of Breastmilk Substitutes
The International Code of Marketing of Breastmilk Substitutes (often simply referred to as “the Code”) is a pivotal document developed by the World Health Organization (WHO) in 1981. Its primary aim is to promote and protect breastfeeding by establishing a framework for the marketing of breastmilk substitutes, including infant formula, and to ensure that mothers receive accurate and unbiased information about feeding their infants.
Key Items Addressed by the Code
1. Definition of Breastmilk Substitutes:
At the heart of the Code is the definition of what constitutes a breastmilk substitute. This includes any food or drink marketed for feeding infants up to six months of age, which can substitute for breastmilk. This category encompasses not only infant formula but also other products such as follow-up formulas, cereals, and complementary foods.
2. Marketing Restrictions:
One of the most significant components of the Code is its stringent marketing restrictions. It prohibits advertising breastmilk substitutes directly to the public, aiming to prevent misleading claims that may undermine breastfeeding. The Code emphasizes that health care systems and professionals should not promote these products, thereby ensuring that mothers are not swayed by commercial interests.
3. Information and Education:
The Code asserts the importance of providing mothers with clear and factual information regarding infant feeding. It encourages health professionals to support breastfeeding as the optimal method of infant feeding and to provide necessary guidance if mothers choose to use breastmilk substitutes. This includes education about the risks associated with not breastfeeding.
4. Labeling Requirements:
The Code mandates that labels on breastmilk substitutes must carry clear, informative, and accurate details about proper use, preparation, and the nutritional content of the product. Labels should not contain any promotional language that may mislead consumers or imply that the product is equivalent to breastmilk.
5. Promotion of Breastfeeding:
A fundamental principle of the Code is the promotion and support of breastfeeding as the healthiest choice for infants. It encourages health systems to adopt measures that foster a breastfeeding-friendly environment, including the establishment of maternity protection policies and the provision of breastfeeding education.
Global Impact and Implementation
Since its adoption, the International Code has been endorsed by numerous countries, leading to various national legislations that align with its guidelines. However, enforcement remains a challenge in many regions, with ongoing debates about the influence of the formula industry and the need for stronger regulations to protect breastfeeding practices.
Conclusion
The International Code on Marketing of Breastmilk Substitutes addresses the complex interplay between infant nutrition, commercial interests, and maternal health. By focusing on the marketing and promotion of breastmilk substitutes, the Code seeks to ensure that breastfeeding is supported and protected, ultimately benefiting infants worldwide. As discussions around infant nutrition continue to evolve, the relevance of the Code remains significant in safeguarding the health of future generations.

Who international code of marketing of breast milk substitutes Geneva World Health Organization 1981?

In 1981, the World Health Assembly adopted the International Code of Marketing of Breast-milk Substitutes as a set of recommendations to regulate the marketing of breast- milk substitutes, feeding bottles and teats. The Code aims to ensure that breast-milk substitutes are available when needed but not promoted.

What is the purpose of the International Code of marketing Breast Milk Substitutes Quizlet?

to protect and promote breastfeeding by ensuring appropriate marketing and distribution of breast milk substitutes. Applies to breast milk substitutes when marketed or otherwise represented as partial or total replacement for breast milk.

What is covered by the International Code?

The International Code of Marketing of Breastmilk Substitutes from the World Health Organization (the Code) covers marketing and promotion of products meant to substitute for breastfeeding.

What is the International Code of Marketing of Breast Milk Substitutes?

The International Code of Marketing of Breast-milk Substitutes (also known as the WHO Code) is an international health policy framework for breastfeeding promotion adopted by the World Health Assembly (WHA) of the World Health Organization (WHO) in 1981.

What is the HS code for milk substitute?

HS Code 2106909980 – Tariff Classification of – Other cream or milk substitutes.

What is the HSE policy on the marketing of breast milk substitutes?

The HSE Policy on the Marketing of Breast-Milk Substitutes requires that all services comply with the International Code of Marketing of Breast-Milk Substitutes developed by the World Health Organisation. The purpose of this Code is to restrict the influence of commercial interests related to infant feeding.

Which of the following are international initiatives that have been developed to promote breastfeeding?

To improve worldwide breastfeeding initiation and duration rates, the WHO and UNICEF launched the Baby-Friendly Initiative (BFI) in 1991.

What breastfeeding items are covered by the International Code?

Scope: what products does the WHO Code cover? The WHO Code primarily covers breastmilk substitutes, feeding bottles and teats.

What is also known as the milk Code?

The Philippine Milk Code of 1986 or EO 51 regulates the marketing of infant milk formula, other milk products, foods and beverages, as well as feeding bottles and teats.

Natasha Lunn

Tash is an IBCLC and Business Coach helping fellow IBCLCs create fun, profitable businesses that are more than just an expensive hobby. Before becoming an IBCLC and starting her private practice - The Boobala, Tash graduated as an Osteopath in 2008 and has been in Private Practice in South West Sydney. She was also a volunteer Breastfeeding Counsellor and Community Educator with the Australian Breastfeeding Association for 6 years. Through her business, Your Lactation Biz, Tash coaches and creates products to help new and seasoned IBCLCs build businesses that suit their personality and lifestyle.

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